Our business model is to create a destination community gathering place that serves as a platform to sell great beer, food, and experiences to both local and visiting populations. Our strategic approach to creating a destination attraction We’re excited to include our community in the growing opportunity that craft beer has been for our state.
Despite a statewide boom for craft beer though, Dunn residents are currently faced with a long drive to Fayetteville or Raleigh in search of a quality brewery/restaurant experience. In fact, while some states shrank, North Carolina added 26 breweries in 2020 through all its challenges. We also rank 8th in production, showing an intense and growing appetite for craft beer. NC ranks 9th in the country for the number of breweries with 359. One of the most compelling aspects of the market is North Carolina’s proven appetite for craft beer. In addition to the local resident market, we’re a short quarter-mile walk from downtown and our location sits near two highly trafficked thoroughfares for the state: Highway 421 and the newly renovated Interstate 95. These populations within a 10-mile range make up roughly 52,000 people. Because of Dunn’s central location though, we’re uniquely positioned to tap into the greater areas of Harnett, Sampson, Johnston, and Cumberland counties. The direct market we’re serving includes the city populations of Dunn, Erwin, Coats, and Benson. We’re giving our city and county neighbors a place to gather, eat, drink and build community. Our goal is to make good on Dunn’s slogan: Because property ownership hasn't always been accessible to everyone here, we want to use this project to open the door and allow the entire community to become owners in their hometown.Ī beer-loving downtown “where community matters” This will give everyone who invests in this campaign the unique opportunity to own real estate in Dunn. We plan to use local history to name some of the beers (prominent citizens, historical figures, etc.)Īs part of our development, we plan to acquire the property the building and event space sits on. We'll develop those with the head brewer once they're hired, a process we want community involvement in as well. We've set up a survey on our website for future customers to voice their opinions on preferred beer styles and flavors. This additional space will not only entertain guests and attract travelers but will offer additional revenue streams via ticket sales and venue rental.
#Vicinity brew full
The courtyard is just the beginning of the entertainment though, we’re building out a full concert stage and seating area to host live entertainment from all over. To round out the experience, our brewery and bar will enclose a spacious courtyard full of yard games and open-air seating. Along with our rotating taps with handcrafted brews, we’ll be dishing out a full culinary experience with a broad menu stocked full of favorite local dishes. It will serve a previously untapped market and build a foundation for future economic development in our town. We’re creating the city of Dunn’s first and only craft brewery restaurant. A gathering place for the local community and visitors. A welcoming brewery, restaurant & entertainment venue.
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